Wednesday, July 24, 2019

Making Professional Connections


Hi guys!
These past few weeks I have suggested blogs, vlogs, and described my personal brand. So this week I wanted to talk to you about professional social media and how I chose to create my profiles. There are many different social media outlets and there are quite a few professional ones but a popular one I chose was LinkedIn. When I first started setting up my profile, I didn’t understand how LinkedIn could help me but as I was looking at other photographers and photography businesses I saw that putting essentially a resume out there for the public is beneficial. LinkedIn is a great and easy way to spread your business by word of mouth. It is also a great site to make connections with either other photographers or even some people in similar businesses such as videographers.  I even joined a few groups which I will list below in hopes to grow my reach as a photographer.

Anyways as for creating a professional-looking social media page is important because that is not only your advertisement but also your resume. I wanted to make sure I picked social media websites that could benefit my business like Facebook, Instagram, and LinkedIn. On my “about me” section on each one, I make sure my description is clear and short (not everyone wants to read an entire blog about me). I want my followers and possible clients know what they should expect on each of my media pages. I make sure my content is appropriate and consistent. I advertise my work by posting pictures I have recently have taken or even taken in the past to show my growth as a photographer. These are just a few things to consider when creating a profile even a personal one because anyone can google you and find your social media pages. Well, that’s all I have to say so have a great week and go make connections on LinkedIn or check out the groups I found!





Non-professional photographer- https://www.linkedin.com/groups/1961350/




Wednesday, July 17, 2019

Blogs and Vlogs


Hey guys,

Last week I mentioned a few blogs that I like or even inspired me. They were similar to my personal brand or just what I hope my personal brand will eventually become. This week I wanted to go on a similar theme and I wanted to go ahead and mention a vlog that I really enjoy. For those who may not know what a vlog is I will explain. A vlog is like a blog but in video form. Some say it is more personal and you can communicate with your audience better than a regular blog. The vlog I have been enjoying recently on Youtube is done by Craft and Vision aka David duChemin which you may notice was on my blog list last week. David DuChemin is a great photographer who uses his vlogs to show his audience behind the scenes of his photography. In his videos, he will talk about the photos he has taken, which gear he has used, how he edited them, and answer audiences’ questions. This is an awesome vlog for someone like me who enjoys taking photos of nature and life.

David duChemin vlog is on Youtube which is the same platform I would choose if I started a vlog. The reason for this is because it would be easier for you guys to access because of their large library of videos and easier for me to upload links. Also, duChemin is similar to my personal brand because in my blog and eventually vlog, I share photos about life and explain how I took the photo and why. I will share the link below to Craft & Vision first Youtube video. I hope you enjoy him as much as I do and maybe find some inspiration.







Sunday, July 14, 2019

Inspirations

I wanted to start this blog today by introducing a couple of other blogs that inspire me. Each one of them shows how important it is to be genuine, consistent, and how networking with others in your profession can be beneficial. 

 Jessica is young wedding photographer in St. Louis, Missouri and I have learned many things from her. The more important thing I have learned from her is that age doesn’t matter. You can be doing something you love no matter the age and experience are in the proof of your work. She uses her social media such as Facebook, Instagram, a blog, and a podcast to promote not only her business but her own personal brand. I know when I click on any of Jessica’s social media posts, I’m not only finding beautiful photos but a genuine post. So, the main thing I receive from her is be yourself and be consistent. 
David duChemin - https://davidduchemin.com/
David’s blog is something similar to mine; getting the most out of life and photography. David uses his blog to share photos and tell the story behind them which usually gives you a life lesson. He also uses his blog to sell his photography which is smart since it’s at the end and more of an “afterthought”. As a reader it makes me feel like I’m not being pressured into buying his work. Since David’s personal brand is similar to my own I know there is a market for it and I also could use his as a guideline to see how to market my own business into my personal brand.
The last photography blog I would like to mention is Chase Jarvis. Even though Chase is a photographer his blog is more about making connections with other people. This is what I learned from Chase is the importance of networking and sharing others work. When he collaborates or interviews others he is not only reaching his audience but his guests’ audience as well as creating more views for his work. 
Katie Farrell uses her blog, Dashing Dish to share healthy food recipes and her faith. She uses her social media to help spread these messages as well. She has free recipes on the blog that entices people to sign up for the subscription part of her website. Through Katie’s blog, I have learned how to use my social media to spread my personal brand on several different platforms. 
The last blog I would like to mention is The Blog Abroad which is about life, travel, and spreading joy. Gloria Atonmo, the author of this blog, is very open about life and travel. She uses multiple media outlets to help her connect to a wide variety of possible readers. She also uses her social media to network and connects with other travelers and bloggers. 
The similarities of all these blogs are consistency, knowing your audience, using social media to help spread your personal brand, and lastly networking and making connections with others in your field. To become successful in the business world you need to know and understand your audience. Once you have this figured out you can use your social media and networking with others to reach a much wider audience.